Japan’s anti-monopoly body orders Google to fix ad search limits affecting Yahoo
22 April 2024, 10:24
The body said a recent study of Google’s practices showed it was undermining fair competition in the advertising market.
Japan’s competition watchdog has said US search giant Google must fix its advertising search restrictions affecting Yahoo in Japan.
The Japan Fair Trade Commission said in a statement that its recent study of Google’s practices showed it was undermining fair competition in the advertising market.
Google did not immediately respond to a request for comment. Yahoo has merged with Japanese social media platform Line, and Line Yahoo declined comment.
The alleged questionable practices by Google began about a decade ago and continued for more than seven years, according to the commission.
Google will be under review for the next three years, to ensure it carries out the required changes, the commission said. There is no immediate fine or other penalties for Google, which remains popular among Japanese users.
The commission’s move follows another setback for Google in Japan. Last week, Japanese doctors filed a civil lawsuit against the company, demanding damages for what they claim are groundless derogatory and often false comments posted on Google Maps.
Google said it is working “24 hours a day” to reduce misleading or false information on its platform, combining human and technological resources “to delete fraudulent reviews”.
